So many times you hear ‘Welcome to XYZ company’, ‘Press 1 for this’, ‘Press 2 for this’ and so on… Do you know what is it? It is actually an IVR (Interactive Voice Response) service. The Interactive voice response system is a combination of database and some sort of infrastructure. It enables users to communicate with companies’ database playing pre-recorded voice prompt. This recorded message provides callers with multiple menu options in form of digits where they can reach by pressing or touching numbers on their phones’ keypad or touchpad. As soon as caller touches any number the system directs him/her to a particular department of company or portion of database. In this system, users communicate with a computer and get all the required responses. This is an automated process for executives’ interaction with customers in order to fulfill their requirements. It is a less expensive telephony system. Some small organizations can’t afford the financial pressure of executives dealing customer services, to them IVR service is like a boon.

Benefits of using IVR services There are so many reasons behind why small business must have a call management system. It is not only a cost effective solution but have major importance in converting a business into brand. Below are some top reasons that tell the significance of IVR service.

Increases reliability of business Whenever you enter into any shop, hotel, restaurant or office, which point affects you most at first sight about these places? Infrastructure, right? The beautiful and fascinating infrastructure gives you a positive vibe and set your mind accordingly. Whereas a home based company might shake your trust somewhere. Well, the IVR services do the same thing in business. Distributing personal numbers for professional purpose doesn’t leave a good impression and sometimes can make people confused too. But using an IVR service is a smart way to project an authentic business and increases its reliability.

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